You get home or back to the office and take out the cards you've collected and you keep some and discard others. From time to time you see the cards you've collected. What do you think of when you see the card? You think of the professional who gave it to you. Websites are not always in front of people. Business cards don't have downtime. They are a powerful subconscious sales tool The design of your card, if done correctly, can be a powerful visual tool that extends your brand visuals from your website, imparts services or benefits clients receive, and leads the person to want to learn more. Visualize the following situation: You are at a professional networking meeting. A CPA walks up to you and hands you his card. You feel it in your hand. It's thin and flimsy. You look at the card. It has a clip art logo. The colors are washed-out. You feel let down. Immediately you think on a SUBCONSCIOUS level, "This is not a professional person. " You turn the card over in your hand to see what's on the other side and find that it's blank.
While Eisner has repeteadly mentioned that they want to become a digital company, revenue projections don't reflect that. Digital category only accounts for 6% of their 2022 projections. Presumably, this projections were made prior to the recent Blockchain/NFT hype and will be updated in the near future. Their presentation does mention this: Potential revenue upside to projections which contain conservative Blockchain assumptions Speculation: Official MLB NFTs are coming real soon There have been recent murmurs about official Topps MLB NFTs, after an account named "" showed up on the WAX blockchain. Same blockchain where Topps launched their GPK and Godzilla NFTs. Eisner has already mentioned that baseball NFTs are coming. But the biggest hint came yesterday via a WAX newsletter when someone accidently left out a headline saying "Topps MLB Trading Cards Coming to WAX" in a newsletter. Copy/pasting is hard. Disclosure: 14k warrants + 650 commons Disclaimer: I'm not a financial advisor. This isn't a financial advice.
By working with an existing NFT focused blockchain like WAX, Topps is refraining from reinventing the wheel. This also allows Topps NFTs to be traded on existing platforms like OpenSea and MakersPlace Topps will be able get a cut of revenues from NFT sales in the secondary markets. This could be huge over the next few years. What could go wrong with Topps NFT startegy? Topps is an 80+ year old company. Old habits die hard. They maynot be able to fully execute on their digital strategy while remaining a candy company. Topps could fail to obtain IP licensing deals for NFTs and lose out to a more established player like Dapper or some other crypto focused company. Topps could fail to build a larger community around their NFT offerings. It would be hard to increase revenues without a thriving community. Dapper is a great example of how to do it the right way. There's a large community around NBATopshot that Dapper has created. Their Discord goes batshit crazy when there's a new pack drop. Topps could learn a lesson or two.
This post isn't to convince you about the potential of NFTs. Yes, there is some idiotic hype around them that has resulted in P&D like HOFV, DLPN (and PLBY to a degree). But this post is about what sets Topps apart. About the Topps and MUDS deal The good "We really underwrote the investment just on the existing business, that's what's so attractive about the opportunity, that you really get the upside of the NFTs for free. " -Jason Mudrick Topps and MUDS made this deal prior to the NFTs blowing up in 2021. So, the valuation and negotiations didn't account for this. This was confirmed by Eisner a few times Topps DA has one of the best valuations we've seen in recent times. 1. 9x 2021 revenue. Michael Eisner isn't selling a single share and will retail full control of the merger company with 10-for-1 voting shares. Jason Mudrick is investing $100m in the $250m PIPE. So, he is putting his $ where his mouth is. He also has a good track record of finding gold where others don't. He saw the value without NFTs.
The apes and their ancestors discovered a loophole in the financial system that was being abused, but this time the minions went too far and the apes realized that they finally have the winning hand. There's going to be a song and dance and threats and probably some suicides and even some "Epsteins, " but as long as the apes don't fold, the apes win this round. If the mobsters play this game right, they'll fold this hand, take their losses, and (as usual) end up winning in the long run. They just have to patch the system a bit and wait for people to forget some stuff. This is EZ mode. Do you know what happens in the mafia when a handful of its members threatens the entire fucking money making machine? It doesn't matter if you're a friend of the family, a bigly minion, or even the fucking godfather. You live by the sword, you die by the sword. When you have an infected limb, you first try to treat it, but if that doesn't work, you cut that shit off. These people are fucking cannibals and they don't mind eating their own--I'm sure that some of them even prefer it.
This branding element often serves to tell prospective clients what they receive in terms of a benefit from working with your firm. I love working with clients on their tagline. 8. Brand continuity – your card is always designed at the end of your branding project because your website is now your brand foundation. All the elements that go into the design of your website can be utilized in your business card. I am an expert at this tactic. 9. Make your card easy on the eyes – Maintain ease of reading by using no more than two fonts in your card design. 10. Card shapes – I used to recommend not using odd sized cards but these days any creativity used in card design is a plus. So if it's in your budget, by all means, use an unusual card shape. Round business cards Here is my newly redesigned business card. It's round. It's different. It's unique. Front of card Back of card 11. Use the back of the card for branding – I am an expert at using the real estate on the back of your card to create powerful subconscious messages.
Do not use clip art or inexpensive logos. These logos often have sharp edges, lack of texture, and an overall lack of expertise. 17. Color – Utilize color in your business card. This helps your card stand out and be more memorable. I help my clients maintain brand continuity with their other marketing materials through the use of color. 18. Hand out your card as much as possible – Keep a supply in your car so that you never run out! Add your card to all mailed correspondence. 19. Compliance statement – Ask your compliance department if you may use a smaller font for the compliance statement so that it does not take up too much space on your card. Place it on the back of your card at the bottom. Your WOW business card! Follow these tips and recommendations and you'll have a WOW business card that helps you consciously and subconsciously demonstrate value and expertise in your field. When you're asking people for their money to manage, you need all the help you can get through branding and business card design.