Get to know your customers. It's not enough to simply offer a reward for purchases and keep shoppers coming back, especially considering so many others are doing the same. You still have to nail key points like getting to know your customers and sharing your brand ideology, too. Shoppers identify with brands that hold the same values as they do. There are many ways to get to know your customers better and make sure you're on the same page with what matters most to them: Social media: Sites like Facebook and Twitter contain a wealth of information regarding your customers' likings, habits, complaints, and purchases. Questions: Ask and you shall receive. Choose questions emphasizing "why" and "how" to understand how to provide superior customer service that best meets needs. Surveys: It's easier for shoppers to be more honest when providing thoughtful opinions in a survey, rather than face-to-face. Even a small incentive boosts response rates. Events: Events present an opportunity to have fun and interact with customers.
In my years of lurking/modding here, I've seen some trends that resonate among us. Stereotypically, we're paradoxically both cold and understanding. Fearless leaders with terrible anxiety. Incredibly popular, but devastatingly alone. I've noticed that people with ENTJ tendencies tend to do four things: Adopt technical skills quickly, especially when they have a wide perspective Become more enthralled by technical things than by people, but still get energy from people. Learn people skills slowly, and fuck up their way up to proficiency (fake it till ya make it) Develop serious anxiety issues due to constant social fuckups, but either power through them (and have them still) or actively try to die a little inside. Emotions are a tricky subject because loneliness is a major source of literal, actual, physical pain. Look for the top, and ignore or underestimate all of the people, skills, and hard work that they need to do to get there. This leads to unearned arrogance and selfishness, which can be a serious liability.