The competition between Sapporo and Japan Beer, as well as competition with the Osaka (now Asahi) and Kirin breweries led to a 1906 merger of Sapporo, Japan, and Osaka breweries into the Dai-Nippon Beer Company, Ltd. ( 大日本麦酒株式会社), which formed a near monopoly on the Japanese market until after World War II. After 1949, Dai-Nippon was split into Nippon and Asahi breweries, with the Nippon Breweries resuming production of Sapporo beer in 1956 and renaming itself to the present name, Sapporo Breweries, in 1964. Yebisu Beer was relaunched as a separate brand in 1971, marketed as a German-style barley beer. Sapporo Black Label beer was launched in 1977. In 2006, Sapporo announced they would be acquiring Canadian brewer Sleeman in a $400-million all-cash deal. [1] On February 15, 2007, Steel Partners Japan Strategic Fund, a Cayman Islands -registered fund management subsidiary of Warren Lichtenstein 's Steel Partners and the biggest shareholder (18. 6% as of Feb. 2007) of Sapporo Holdings, submitted a proposal to the company seeking approval to raise its stake to 66.
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