By fraudulently clicking on someone else's ads they can rack up massive bills for competitors and advertisers. This means many innocent advertisers can experience a huge increase in the amount of clicks but no sales. Not only does this cost them a lot of money, but most of the time they don't know they've been the victim. These type of bots can also be used to make fraudulent earnings from third-party networks such as AdSense. By simulating real clicks on a website's ads, users receive a percentage of the ad revenue from the network. The more fraudulent clicks the ads receive the more money the website owner makes. However, at the same time, an innocent advertiser will be wasting lots of money on fraudulent clicks. Not only do these clickbots make money for certain users but they also rack up huge losses for many businesses. Protect Your Ads From The Bad Bots With so many harmful bots out there disrupting websites and ad campaigns, it can feel like you're fighting a losing battle. Luckily, it doesn't have to be that way.
Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years.